17blonde is our own NZ made clothing label, a sustainable & ethical small runs brand for woman who understand the comfort of a natural fibre lifestyle. We also stock a few other beautiful brands along side our own like 'Meg By Design' & 'Imagine' from Australia & the fabulous denim label 'Italian Star' also our favorite 'Superga' casual footwear.. all in our retail store which is located in the popular boutique wine village of Martinborough.